ESCAPE WITH

ESCAPE WITH DP

With a change of colour palette to the collection and a subtle nod towards the Autumn season, the art direction will feel like and end-of-summer story. Still a strong focus on pretty dresses and patterns but with longer sleeves and an introduction of some layering. The mood of the campaign will have a sense of escapism shot against the backdrop of the English countryside. Wild woodlands and long grasses will add texture.

360 CAMPAIGN TAKE OVER

Working on the concept from start to end, we produced assets featured on DP.com, OOH, Youtube, Grazia, Daily Mail which all talked about value.

RESEARCH

Taster of conception deck, from shoot concepts though to 360 creative mock ups, models and budgets.

x2 girl strong campaign, will have a sense of escapism shot against the backdrop of the English countryside. Wild woodlands and long grasses will add texture.

ASSETS

DP_SS22_S09_BAG_01_013_ret2-flat copy.jpg

OOH

We know our customers and what they want and how they shop. With the ever-changing landscape with the cost of living we need to start understanding how value matters to them. We need to demonstrate that, regardless, we are able to offer value – not only with price points but also demonstrating new ways to pay clearly in their shopping journey.