AUTUMN LAUNCH
AUTUMN LAUNCH
AW CAMPAIGN - DOROTHY PERKINS
The AW campaign will promote fashion for everybody and dressing for Autumn moments with friends. Key categories such as dresses, coats, boots, tops and knits will be covered, promoting the fresh and exciting AW collection in an aspirational yet relatable way.
360 CAMPAIGN TAKE OVER
An elevated and glossy campaign shoot to create an inspirational and engaging AW21 content across TVC, OOH and brand channels.RESEARCH DECK
Taster of conception deck, from shoot concepts, storyboards, 360 creative mock ups, models and budgets.
ASSETS
We follow our Girl Gang in the next chapter of their story, with a seasonal shift into AW21. Themes of joy, friendship and togetherness are continued, while we showcase cosy statement pieces and opulent glossy dressing.
OOH
Static & digital display.
